Seattle Kraken: 4 Branding Lessons for Entrepreneurs

Seattle Kraken: 4 Branding Lessons for Entrepreneurs

Seattle Kraken: 4 Branding Lessons for Entrepreneurs   Even if you don’t have an NHL-sized budget This past week, the NHL released the logo and brand for their newest expansion team, the Seattle Kraken. This identity is a giant win! I’ve been a Vancouver...
What’s the Value of a Strong Brand?

What’s the Value of a Strong Brand?

What’s the Value of a Strong Brand? Paperclips, sugar water and stretch fabric Every couple of months I’ll run into a social post that shares the Tiffany $2000 paperclip. It’s generally accompanied by a pithy caption about “charging whatever you want because...