How To Create a Brand Style Guide

How To Create a Brand Style Guide

Building a strong, recognizable brand is one of the most important parts of growing a business. Even if you’re a team of one, sooner or later you’re going to run up against the need to explain your brand to someone else. This may be a subcontractor, a new...
Seattle Kraken: 4 Branding Lessons for Entrepreneurs

Seattle Kraken: 4 Branding Lessons for Entrepreneurs

This past week, the NHL released the logo and brand for their newest expansion team, the Seattle Kraken. This identity is a giant win! I’ve been a Vancouver Canucks fan since birth but this identity could sway me. Aside from having a really excellent mark (and...
What’s the Value of a Strong Brand?

What’s the Value of a Strong Brand?

Every couple of months I’ll run into a social post that shares the Tiffany $2000 paperclip. It’s generally accompanied by a pithy caption about “charging whatever you want because someone will buy”. For most entrepreneurs, this is terrible, terrible advice. There’s...
The Secret to Finding the Right Clients

The Secret to Finding the Right Clients

When I first meet someone to discuss their branding, I always ask what problems they’re seeing in their business. It doesn’t take long for someone to say, “I need better clients.” This is a common complaint among business owners who are ready to move to the next level...
Brand Refresh vs Rebrand; What’s the Difference?

Brand Refresh vs Rebrand; What’s the Difference?

January is a month where business owners are keen to put into action all the plans they made in December and a question that’s on a lot of minds is, “Should I rebrand?” Rebranding has become synonymous with taking a brand to a new level. But what does it look like to...