What’s the Value of a Strong Brand?

What’s the Value of a Strong Brand?

What’s the Value of a Strong Brand? Paperclips, sugar water and stretch fabric Every couple of months I’ll run into a social post that shares the Tiffany $2000 paperclip. It’s generally accompanied by a pithy caption about “charging whatever you want because...
The Secret to Finding the Right Clients

The Secret to Finding the Right Clients

The Secret to Finding the Right Clients People don’t buy brands; they join them. When I first meet someone to discuss their branding, I always ask what problems they’re seeing in their business. It doesn’t take long for someone to say, “I need better clients.”...
Brand Refresh vs Rebrand; What’s the Difference?

Brand Refresh vs Rebrand; What’s the Difference?

Brand Refresh vs Rebrand; What’s the Difference? How do you know which one you need? January is a month where business owners are keen to put into action all the plans they made in December and a question that’s on a lot of minds is, “Should I rebrand?”...
What is a Brand Manifesto?

What is a Brand Manifesto?

What is a Brand Manifesto? Show your people why they should care A manifesto is defined as “a public declaration of intentions, opinions, objectives, or motives, as one issued by a government, soverign, or organization”. In other words, a manifesto is...
How to Define Your Visual Identity

How to Define Your Visual Identity

How to Define Your Visual Identity What does your style say about you? What is a visual identity? In general, a visual identity consists of your logo, colours, typography, imagery style, and textures. While it’s often mislabeled as “brand”, your...
Manifestos not Mission Statements

Manifestos not Mission Statements

Manifestos not Mission Statements Inspire your perfect people to action! How many mission statements have you read that sound like this? “Our goal is to build quality products and provide excellent customer service to help our customers…” Whoa, wait....