Seattle Kraken: 4 Branding Lessons for Entrepreneurs
Seattle Kraken: 4 Branding Lessons for Entrepreneurs Even if you don’t have an NHL-sized budget This past week, the NHL released the logo and brand for their newest expansion team, the Seattle Kraken. This identity is a giant win! I’ve been a Vancouver...
What’s the Value of a Strong Brand?
What’s the Value of a Strong Brand? Paperclips, sugar water and stretch fabric Every couple of months I’ll run into a social post that shares the Tiffany $2000 paperclip. It’s generally accompanied by a pithy caption about “charging whatever you want because...
The Secret to Finding the Right Clients
The Secret to Finding the Right Clients People don’t buy brands; they join them. When I first meet someone to discuss their branding, I always ask what problems they’re seeing in their business. It doesn’t take long for someone to say, “I need better clients.”...
Brand Refresh vs Rebrand; What’s the Difference?
Brand Refresh vs Rebrand; What’s the Difference? How do you know which one you need? January is a month where business owners are keen to put into action all the plans they made in December and a question that’s on a lot of minds is, “Should I rebrand?”...
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