


Seattle Kraken: 4 Branding Lessons for Entrepreneurs
This past week, the NHL released the logo and brand for their newest expansion team, the Seattle Kraken. This identity is a giant win! I’ve been a Vancouver Canucks fan since birth but this identity could sway me. Aside from having a really excellent mark (and...
What’s the Value of a Strong Brand?
Every couple of months I’ll run into a social post that shares the Tiffany $2000 paperclip. It’s generally accompanied by a pithy caption about “charging whatever you want because someone will buy”. For most entrepreneurs, this is terrible, terrible advice. There’s...
The Secret to Finding the Right Clients
When I first meet someone to discuss their branding, I always ask what problems they’re seeing in their business. It doesn’t take long for someone to say, “I need better clients.” This is a common complaint among business owners who are ready to move to the next level...
Brand Refresh vs Rebrand; What’s the Difference?
January is a month where business owners are keen to put into action all the plans they made in December and a question that’s on a lot of minds is, “Should I rebrand?” Rebranding has become synonymous with taking a brand to a new level. But what does it look like to...
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