How To Create a Brand Style Guide

How To Create a Brand Style Guide

How To Create a Brand Style Guide Keep your brand consistent and high-quality. Building a strong, recognizable brand is one of the most important parts of growing a business. Even if you’re a team of one, sooner or later you’re going to run up against the...
Seattle Kraken: 4 Branding Lessons for Entrepreneurs

Seattle Kraken: 4 Branding Lessons for Entrepreneurs

Seattle Kraken: 4 Branding Lessons for Entrepreneurs   Even if you don’t have an NHL-sized budget This past week, the NHL released the logo and brand for their newest expansion team, the Seattle Kraken. This identity is a giant win! I’ve been a Vancouver...
What’s the Value of a Strong Brand?

What’s the Value of a Strong Brand?

What’s the Value of a Strong Brand? Paperclips, sugar water and stretch fabric Every couple of months I’ll run into a social post that shares the Tiffany $2000 paperclip. It’s generally accompanied by a pithy caption about “charging whatever you want because...
The Secret to Finding the Right Clients

The Secret to Finding the Right Clients

The Secret to Finding the Right Clients People don’t buy brands; they join them. When I first meet someone to discuss their branding, I always ask what problems they’re seeing in their business. It doesn’t take long for someone to say, “I need better clients.”...
Brand Refresh vs Rebrand; What’s the Difference?

Brand Refresh vs Rebrand; What’s the Difference?

Brand Refresh vs Rebrand; What’s the Difference? How do you know which one you need? January is a month where business owners are keen to put into action all the plans they made in December and a question that’s on a lot of minds is, “Should I rebrand?”...
What is a Brand Manifesto?

What is a Brand Manifesto?

What is a Brand Manifesto? Show your people why they should care A manifesto is defined as “a public declaration of intentions, opinions, objectives, or motives, as one issued by a government, soverign, or organization”. In other words, a manifesto is...