What is a Brand Manifesto?

What is a Brand Manifesto?

Show your people why they should care A manifesto is defined as “a public declaration of intentions, opinions, objectives, or motives, as one issued by a government, soverign, or organization”. In other words, a manifesto is where you draw a line in the...
How to Define Your Visual Identity

How to Define Your Visual Identity

What does your style say about you? What is a visual identity? In general, a visual identity consists of your logo, colours, typography, imagery style, and textures. While it’s often mislabeled as “brand”, your visual identity is actually an outward...
Manifestos not Mission Statements

Manifestos not Mission Statements

Inspire your perfect people to action! How many mission statements have you read that sound like this? “Our goal is to build quality products and provide excellent customer service to help our customers…” Whoa, wait. Did you fall asleep? I’m...
Building a Brilliant Brand (Part 2): Battling Boredom

Building a Brilliant Brand (Part 2): Battling Boredom

Be visible to the people who need you most If you haven’t read Part 1 of this series, you may want to read that first. A few years ago, my son went on a camping trip with his school. One evening, once the sun was gone, the kids played a game called...
Building a Brilliant Brand (Part 1): Battling Confusion

Building a Brilliant Brand (Part 1): Battling Confusion

Become visible to the people who need you most Without question, the biggest battle my clients face is with invisibility, and for good reason. If your desired audience can’t see you, they can’t learn what you think or connect to your ideas. You can’t...
How “Start With Why” is Failing Entrepreneurs

How “Start With Why” is Failing Entrepreneurs

Tell me why I should care If you’ve been around the online business world for a hot minute, you’ll see loads of entrepreneurs talking about “their why”. They are looking for it, finding it, posting about it in Facebook groups, and hashtagging it all over Instagram....