The Secret to Finding the Right Clients

The Secret to Finding the Right Clients

The Secret to Finding the Right Clients People don’t buy brands; they join them. When I first meet someone to discuss their branding, I always ask what problems they’re seeing in their business. It doesn’t take long for someone to say, “I need better clients.”...
What is a Brand Manifesto?

What is a Brand Manifesto?

What is a Brand Manifesto? Show your people why they should care A manifesto is defined as “a public declaration of intentions, opinions, objectives, or motives, as one issued by a government, soverign, or organization”. In other words, a manifesto is...
How to Define Your Visual Identity

How to Define Your Visual Identity

How to Define Your Visual Identity What does your style say about you? What is a visual identity? In general, a visual identity consists of your logo, colours, typography, imagery style, and textures. While it’s often mislabeled as “brand”, your...
Manifestos not Mission Statements

Manifestos not Mission Statements

Manifestos not Mission Statements Inspire your perfect people to action! How many mission statements have you read that sound like this? “Our goal is to build quality products and provide excellent customer service to help our customers…” Whoa, wait....
Building a Brilliant Brand (Part 2): Battling Boredom

Building a Brilliant Brand (Part 2): Battling Boredom

Building a Brilliant Brand (Part 2): Battling Boredom Be visible to the people who need you most If you haven’t read Part 1 of this series, you may want to read that first. A few years ago, my son went on a camping trip with his school. One evening, once the sun...