How to Define Your Visual Identity

How to Define Your Visual Identity

How to Define Your Visual Identity What does your style say about you? What is a visual identity? In general, a visual identity consists of your logo, colours, typography, imagery style, and textures. While it’s often mislabeled as “brand”, your...
Manifestos not Mission Statements

Manifestos not Mission Statements

Manifestos not Mission Statements Inspire your perfect people to action! How many mission statements have you read that sound like this? “Our goal is to build quality products and provide excellent customer service to help our customers…” Whoa, wait....
Branding Mistakes: Boredom

Branding Mistakes: Boredom

Branding Mistakes: Boredom Be visible to the people who need you most A few years ago, my son went on a camping trip with his school. One evening, once the sun was gone, the kids played a game called “Mission Impossible”. The mechanics of game play...
Branding Mistakes: Confusion

Branding Mistakes: Confusion

Branding Mistakes: Confusion Become visible to the people who need you most Without question, the biggest battle my clients face is with invisibility, and for good reason. If your desired audience can’t see you, they can’t learn what you think or connect...
How “Start With Why” is Failing Entrepreneurs

How “Start With Why” is Failing Entrepreneurs

How “Start With Why” is Failing Entrepreneurs Tell me why I should care If you’ve been around the online business world for a hot minute, you’ll see loads of entrepreneurs talking about “their why”. They are looking for it, finding it, posting about it in...