Fully Booked VA

About this Project

Fully Booked VA is a leading provider of Virtual Assistant Training through their flagship course, Fully Booked VA. While the course had an existing sales page with excellent content, the new company owner felt that it could look more professional and polished and asked me to reimagine it.

My goal was to pull the design more on brand and to put the focus on the potential clients, rather than the previous company owner. AI was used to create a collection of images that complimented each other and were illustrative of the clients of Fully Booked VA.

As the copy was lengthy, an additional goal was to break the copy into chunks to make it more scannable and create some visual interest in order to better hold the reader’s attention. This was done through designed typography, copy layout, and the introduction of images and icons throughout.