Thrive Health Services
About this Project
Thrive Health Services is a company dedicated to making exercise a key part of cancer treatment, before, during, and after diagnosis. Founded by Dr. Nicole Culos-Reed (PhD), an internationally recognized expert and researcher, and Dr. Lauren Capozzi (MD, PhD), the company offers resources for survivors and training for health and fitness professionals.
I had built the company brand several years ago and as Thrive Health evolved, they came back to refresh their website and better address the two distinct audiences. This was done by separating free content from the newly added paid training and ensuring the appropriate audience can easily find their way to material meant for them.
The founders have high profile personal brands and the majority of leads for the business come through knowledge of their work in the university setting. We decided to include the founders’ photos throughout the site both for recognition purposes and as a means of showing that they both “walk their talk”.
The site was designed and developed to give the Thrive team full control and their team has continued to update and build out the site since launch.