Everpresent Giving

Client:
Everpresent Giving

Deliverables:
Brand Strategy & Identity
Website Design + Development
Corporate & Sales Materials

About this Project

Everpresent Giving makes beautiful, reusable, handcrafted gift bags. The bags are crafted for a lifetime of use, eliminating unnecessary waste and contributing to a healthier planet. The gift bags were designed to remove the stress associated with holiday wrapping and to spark joy with their beautiful appearance.

The core of Everpresent Giving is intention and meaning. They do all things with great attention to detail, knowing that their customers consider gorgeous wrapping part of the gift and an expression of care. The bags uplevel any gift and contribute to moments of joy and love.

To illustrate this in a logo, I chose a hummingbird to represent the company. Hummingbirds symbolize the ability to find joy in small things and to embrace the present moment with enthusiasm. They also represent love and joy, and something that brings good news. Like the Everpresent Giving bags, hummingbirds are beautiful, mesmerizing beings that evoke an almost universally positive reaction.

A customized Shopify site was created to be the online storefront. We kept it clean and elegant to allow the custom photography to stand out. Pops of the Everpresent Giving green tie in the brand without being over-powering. Custom photography reflects the beauty, joy, and wonder of gift-giving. We also extended the brand into the blog, naming it “Giving Stories” and focusing it on case studies of customers who have purchased and loved Everpresent Giving bags.