Website Design & Digital Strategy

Your website is arguably your most important sales person; it sells your products and services any day of the week at any hour of the day. It’s the key asset of an online business and you know it takes more than pretty pictures to be successful.

You’re building your own brand. While your favourite internet influencer has a swoon-worthy site, you know that you need more than a carbon copy of hers; you need one custom-crafted to suit your specific operation. And in order to do that, you know you need to start with a plan.

We’ll work together to clarify your audience, position your offers, and craft your sales funnels. We’ll plan the customer journey, so we can move your audience members from curious to committed. We’ll uncover places you could be leaving money on the table and look for marketing opportunities you may have missed.

Together we’ll build a digital home for your brilliant business, one that not only looks amazing, but builds your brand as a leader in your space. Let’s get started.

“Linsey’s boundless creativity, knowledge of current trends and commitment to developing the site for the needs of my industry and the people I work with was evident throughout the process.

I would not hesitate to recommend Linsey to anyone looking to launch a Big Idea! She is exceptionally good at what she does.”

Karen Gilbert

Karen Gilbert Occupational Therapy & Consulting

How it works

Discovery + Research

Research is the most important part of the process. A smooth project requires you and I to know where we’re going. We will do:

  • Pre-project homework to establish a baseline. You’ll share your experience with your existing business model, audience members, vision, and goals.
  • Pre-project review of existing brand and website.
  • Kickoff call to discuss your ideas and dig deeper.
  • I’ll do research to help determine positioning and look for ways to align the customer journey.
  • Collaborative design research using Pinterest to uncover potential directions and create an inspiration board.
  • Site architecture and wireframes of key views.


Design is more than just aesthetically pleasing; it’s a powerful communication tool. This phase will be based on the decisions made during Discovery + Research and includes:

  • Style tiles based on our design research to establish the design direction. We’ll choose colours, typography, patterns, and photography direction in this stage.
  • Applying the design style. Depending on the project scope, this can include key views for the website, opt-in gift, social media templates and assets.


With our design in hand, the project moves to development. We’ll develop the site using best practices to ensure the most SEO advantage and the quickest loading site. We’ll also ensure everything is easy to edit and update and we’ll include tutorial videos customized to your site to help you along.


With the project complete, we’ll move the site to the host of your choice. We’ll also update your social platforms so that when you unveil your new online home, everything looks the same.

Bonus Resources

Each project includes my Website Copy Workbook for those who opt to write their own copy. This workbook walks you through the kind of copy you’ll need for each main page and gives some tips and tricks about best practices.

In addition, if you’re having custom images taken, you’ll receive my Photography Guide to share with your photographer. This guide will ensure you get the right kind of shots that will work across platforms and help make your website sing.

I just want to tell you how grateful I am for everything you’ve done, all your expertise, insights, and great collaboration. You’ve really helped me solidify so much about my business and given me an incredible foundation now to keep moving forward. And you’ve done it all with patience, skill, and grace. THANK YOU!

Nicole Breit

Author & Creative Writing Instructor, Nicole Breit & Spark Your Story

Website Design & Digital Strategy

Starts at $7250 USD
Payment plans available

Frequently Asked Questions

How long does the process take?

Depending on the scope, typically 3-4 months.

I need a logo. Is that included?

We can definitely add identity design to the project. We can discuss on our call.

Do you take rush jobs?

Sometimes! There will be an additional fee but occasionally I have room in my schedule for these sorts of projects. We can discuss on a call.

I'm really busy. How much of my time are you going to need?

I get it. Part of the reason you’re hiring a professional is so that this work is off your plate. However, I will require your time up front, to be sure we’re moving in the right direction. Experience has shown that when a client tries to shortcut this part of the project, the entire work actually takes longer as it is more difficult to hit the right mark. As the project moves along, I will require less of your time than I do up front, but I’ll still need you to provide feedback and ensure that what I’m making fits into your vision.

For the past five years Linsey has been a lynch pin in our business.

She has an intuitive ability to understand what we need and want almost before we do and her positive and solution oriented attitude makes her such a joy to work with. Her designs speak for themselves.

After Linsey I wouldn’t let anyone else touch our designs.

Danielle Wilson

CEO & Founding Partner, Sweet Peanut Clothing Company

Ready To Get Started

Click the GET STARTED button to be taken to my project inquiry form. Fill out the form and tell me a bit about your project to get the ball rolling.

I’ll send you a link to schedule a brief, free 30 minute call with me. Let’s make sure we’re each other’s perfect people.

Once we’ve spoken about your unique needs, I’ll put together a proposal and send it over for your review.

Once the proposal is accepted, I’ll send over an invoice for the deposit to hold your space in my project schedule. We’ll also officially schedule your start date.

Before we begin, I’ll set up a private workspace where we can share files, ideas, and discussions. I’ll also send over a welcome guide that will walk you through all the most important information you’ll need to know while working with me.

Create Your New Online Home

Book your free discovery call and let’s chat.